My Practice

My practice encompasses the whole ecosystem between places, people and production. Many people have experience in one of those areas, but I believe a deep understanding of all three is critical to project success. 

​​​

Places

 

Whether it's a CBD, sprawling estate, retail park or rural community, there's always untold stories. I believe that we can tell those stories by initiating projects that produce physical outcomes. In doing so, we can bring a community together, bolster community pride but also, critically, underpin economic development by making news, attracting attention and ultimately attracting investment.

​​​

People

 

I don't want to use the word 'social' - it implies structure. I want to consider everyone in society; not just political complexities but lone-rangers, community groups and developers. We have to ensure everybody is included; not because it's idealistic (though it is), but because if we don't we are only causing ourselves greater problems for future generations to solve.

​

Production

 

How do we get those people on board to ensure the project can actually happen? I worked with major brands for years, making briefs come to fruition and helping them communicate their brand aims better. In urban development, I often believe there's a missing communications bridge between project and people. You don't have to go far on social media to see "waste of money" or "blame the council" comments. Fair enough, actually. We need to get a lot better at telling people why a project makes sense, who's funding it and how it's going to affect your life. 

​

My Practice​

 

I placemake with an integration of all three. Let's work together to troubleshoot misfires in this space. If we get this right, we can create places that drive up your neighbourhood, town or city.